Taitaya Forge

  For small artists and artisans getting noticed has become lately very difficult. We used to rely on social media and platforms like Etsy or Youtube, but the way search algorithms have been made, they favour high volume and consistency, which is not always possible for individual artists or creatives. I am experimenting a way to shift the money I used to spend on advertising to be able to pay forward to our customers instead as thanks. I do not like advertising or marketing the way it is understood these days. Like with the ethos of creating artificial demand, fear of missing out and influencers promoting unsustainable lifestyles. I wanted to find an alternative way to reach new people.  I would like to think that if the right person sees something I have made, they will want to buy it because they like it and see value in it. For that to work though, I need enough people to see my work. Its about 100 to 200 views for 1 sale. Social Media used to be brilliant for this. But ...